It All Works Together
And we know that all things work together for good to them that love God, to them who are the called according to his purpose.
Romans 8:28 KJV
Th is book is perfect for all types of pastors and ministry leaders. Pastors who are launching a church plant can read through the book to figure out how to add “use social media effectively” to a very full plate. Ministry leaders at established churches can use the book to create an effective communications strategy that builds on the existing reach of their internal and external marketing efforts.
Th is book is so timely because it stands on the cooperative foundation of technology, communications, marketing, theology,
creativity, and church growth. All of these things contribute to a multi-faceted digital strategy.
What is a digital strategy? According to our first contributor, Kathryn Binkley, strategic planning allows us to get ahead of problems and sets our ministries on courses towards success. Having a digital strategy allows any pastor or ministry leader to create a concrete plan of action, enabling you to fi gure out how your intended targets will be accomplished. Another way to envision this is as a ‘goal line’ that your targets need to reach.
That goal line is the foundation for all of the work you’ll do to understand and execute a digital strategy. So, as we begin this
book, ask yourself this question: What are my goals?
Do you want to figure out this social media thing?
Do you want to build an effective, all-encompassing digital strategy?
Do you want potential members to have an enjoyable experience successfully engaging with your ministry online?
Do you want to position yourself as a thought leader on a specific topic in order to secure more speaking or preaching
Do you want to let more people know about the awesome things happening at your church in an eff ort to secure more
Do you want to better relate to a more tech-savvy audience whose presence will grow your church, enabling you to reach
more people with the message of Christ?
Remember this: all of these things work together.
If you want to figure out how to ‘do’ digital ministry, you should begin with an audit. Without the audit, the digital strategy will fail. If the strategy fails, the execution of all of the other goal-related tasks will serve no purpose.
All of these things must be done together, building upon one another in ministry-marketing harmony.
We, the authors of this book, are creators, strategists, ministers, and technology nerds. We are an amalgamation of professionals who are gathering with an understanding and for a purpose. We are believers. We are in the same place for a reason: to help ministry leaders understand how new communication technologies can work to advance the vision of their ministries and the Kingdom at large.
We know that the gifts, skills, and talents God has blessed us with are not only valuable, but they are also necessary. We must not allow our purpose on this earth, to know Him and make Him known, to be drowned out by the noise of the world. We must be just as effective as revenue-driven corporations at using the same platforms. We should not merely be occupying the same spaces online, we should be driving the ownership of those spaces. We should be creating our own spaces that are comparable to corporations in quality and excellence in execution. You are able, you just need to know how.